CN

Media Center

SCRC approved: China's Leading International Advertising Platform Yeahmobi Going Public

2020.12.11 CoStone Capital Views:

BACK

On December 11th, Yeahmobi, one of CoStone’s investment portfolio, has been approved for its public listing application by the GEM listing committee. Yeahmobi is an intelligent marketing service provider for corporate internationalization. The company is committed to provide customers with marketing promotion service across the globe. Currently Yeahmobi’s major business involves performance advertising, brand advertising and account management for major medias.

图片5.png 

On December 11th, Yeahmobi, one of CoStone’s investment portfolio, has been approved for its public listing application by the GEM listing committee. Yeahmobi is an intelligent marketing service provider for corporate internationalization. The company is committed to provide customers with marketing promotion service across the globe. Currently Yeahmobi’s major business involves performance advertising, brand advertising and account management for major medias.

图片6.png 

“Technology-driven” features Yeahmobi’s strategic orientation. With big data, machine learning, AI algorithm and other cutting-edge network advertising technologies, the company is able to provide comprehensive and professional overseas marketing solutions for customers in various fields. Now it has accumulated over 2000 major advertising customers in fields of cross-border e-commerce, tool application and games. Conforming to the national development strategy of “Going global”, Yeahmobi is helping Chinese corporations adjust to internationalized layout, expand global market and acquire global users.

图片7.png 

The global network advertising market is growing rapidly in the recent years. In 2018 the market value totaled $226.3 billion, and it is expected to further scale up to $294.6 billion in 2020. Among various modes, mobile network advertising is growing to be the major trend, taking up 74.72% of 2018’s total share.

China’s network advertising market is estimated to worth around $65.4 billion, with a booming momentum, it is expected to grow into a $134.4 billion market. Aligning with such bright prospect, Yeahmobi is striving towards its vision of becoming “ the largest independent third-party advertising platform in the world”.

CoStone believes that with growing mobile device users, global advertising will also shift towards this direction. China’s global leading mobile network industry will see a surge of companies going global, and in such trend, advertising channels will benefit the most. Yeahmobi is a top notch overseas advertising platform with advantages in technology, brand, funding and scale. It is at the center of the industrial chain with access to both upstream and downstream data. The company has a thorough comprehension of business opportunities and further growing potential. Starting from a overseas advertising channel, Yeahmobi can integrate product, channel and customers to become a comprehensive mobile network company. The future for Yeahmobi is promising, while supplementing and improving its major business operation through investment and acquisition, the company can explore or incubate other quality projects that will great market potential.

 

Rewritten by: Xue Guanda, Edited by: Du Zhixin, Li Yunzhen




The year 2019 marks the fortieth anniversary of China’s Reform &Opening-Up, once again, we meet at the turning point of history. What’s the next step for the game, is there any clear guidance? The answer is affirmative.

Our country is enjoying a good momentum of development, which does not come from the Washington Consensus nor the Beijing Consensus. China’s experience has proved that both the visible hand and the invisible hand are crucial: the visible hand, stands for the government-led reform, and would yield benefits for reform and opening up; the invisible hand, stands for the Marginal Power represented by the private sector, and would improve economic efficiency and tax collection, create jobs and employment opportunities.

Provided that we want to protect and expand the benefits form reform, three simple but mandatory agreements are to be made and followed: No.1 Private ownership must be recognized, protected and treated equally with public ownership constitutionally, both ownerships are scared and inviolable;No.2 Make further clarification of the principal position of market economy, “deepen economic system reform by centering on the decisive role of the market in allocating resources”, as President Xi addressed in the third Plenary Session of the 18th CPC Central Committee;No.3 Implement the guiding principles of “comprehensively promoting law-based governance” of the fourth plenum. The rule of law is essential for economic growth, irreplaceable to protect private ownership, and necessary to encourage innovation and entrepreneurship.

Above are three rules for us to avoid falling into the Middle-income Trap. Assuming that we are breaking systematic barriers to private enterprises’ participation in market economy, and boosting innovation and entrepreneurship of our society, then we are heading towards a promoting direction. We are marching in the path of light, regardless of the ups and downs of Sino-US relationship, the drop in GDP growth rate, or the monetary policy.

These principals also apply on knowing how better to run a business: don’t be hedged by rules and regulations at the beginning, pay more attention to your survival, and you’ll learn more when you start your second business.

For many years, Huawei has been the only Chinese company on the list of the Top 50 R&D Spenders. Regardless of the economy and its income, what Huawei has been doing is investing in its future, dedicated to R&D, continuously and resolutely. This provisional work underscores Huawei’s accomplishments, making Huawei anindustry leader.

So, there are standard answers on how to run a company,which could be summarized as concentration and professional dedication, continuous investment on innovation and trying harder in R&D. Entrepreneurship is also important, every single company needs entrepreneurs to push aside all obstacles and difficulties, to implement strategies and ideas. We, as investors, are destined to look for such outstanding entrepreneurs and their companies, invest in them and partner with them.

At this key point of history, a country, a company, or asingle individual, will all need to find the right path. Four decades after the Reform and Opening-up, it’s time to learn from our experience and stop “wadding across

ab2-1.jpg

Stay up-to-date

Email Alerts
To receive newsletter from CoStone Capital, sign up below.

Submit